ARMED WITH HUSTLE

Social and multimedia climbers Kyrell Bishop and Khayman Burton are tackling entrepreneurship head on and they are Armed With Hustle @FB, which is also incidentally, the name of their growing fashion brand. 

Their line consists of urban street wear for both men and women and is a mix of a little bit of everything from hats to sweat suits, lady tees to jackets and beyond @twitter. Their first online release in December of 2016 sold out all 200 units in one day and they have been going strong ever since, with pre-orders now stacking up.

 “Armed With Hustle (AWH) defined, speaks to those of us who are doing what is necessary to get to the level in life we want. For me, at the time of our launch, that meant working 2 jobs, going to school and building the AWH brand.” Shares AWH Co-founder Kyrell Bishop.

Bishop’s business partner is his longtime friend Khayman Burton @httpkhayman, an “instafamous” personality who gained notoriety over the past five years by making funny videos and sharing them on Instagram. He currently has 651,000 followers as KBurton_25 and another 241,266 subscribers on his YouTube channel KBURTON.

Looking to monetize some of that public attention the two partners decided that focusing on building a clothing line that embodied their spirit and drive would be just the route they needed to take in order to expand their hustle. Fashion has been a life-long passion for Bishop who was initially influenced by his sister, an apparel and design student at Oregon State.

“She would always make her own clothes and design shoes all throughout middle and high school, even selling some of her work to other kids placing orders.  She used to sew Burberry, Louis V and Gucci prints over the swoosh design on a pair of Air Force 1s. This really inspired me and helped to shape my sense of and appreciation for fashion. I learned how to sew by hand and by machine, customizing all of my jeans.” Recalls Bishop

In 2015/16 the two partners got to work, doing research on the industry, finding some manufactures and getting samples made. They also tackled the task of building a huge following aided by Khayman’s strategic marketing and social media expertise.

“I was in school for multimedia so together we worked on designing different fashions products that produce organics. We kept building our brand for a whole year, marketing and wearing our gear but not selling it. Then we gave some of it to a couple of big figures in the music and social media world to wear and asked them to ‘shout us out, and they did. We had our first online launch and sold out almost immediately. Now we run an excellent top of the line online boutique and all of our work is produced in house. As a brand Armed With Hustle shop coming soon is a way of life and motivation to others about the power of investing in your self-improvement.” Concludes Bishop.

For more information or to order product you can visit AWH website at www.armedwithhustle.com