L.A. ICE - The Beverly Hills Jeweler

January 16, 2020 Fawn Aberson

The Beverly Hills Jeweler. How can you get an appointment with man that serves diamonds to the stars?

Welcome to Beverly Hills Personal Jeweler, Jason Arashban. His passion is to make jewelry design the ultimate art form. Jason of Beverly Hills is an appointment only establishment that has gained a reputation as the world’s premier jewelry design house. This 4,000 sq ft space was completely remodeled to Jason's taste. It is equipped with satellite, flat screen TV’s, a wine cellar and a cigar lounge. “I will bring a caterer for my clients and whatever else they desire to make their experience at Jason of Beverly Hills comfortable. You know any one can go into a store and purchase a nice piece of jewelry, but I compare purchasing custom made jewelry to that of purchasing a house." Your appointment with Jason involves you choosing a custom designed piece of jewelry with flawless diamonds that range in value from $10,000 to $1.5 million dollars. Jason is 27, and he is a sixth generation jeweler whose family has provided precious gem pieces to former Iranian royalty, he has personally lent his services to Princess Sonya of Norway in lending a $250,000 diamond encrusted necklace, and is currently in the conception of a watch for the Prince of Ghana valued at nearly $1.5 million dollars. Jason is a man that truly believes in his work, he wants his clients to have the best of the best of everything to ensure extraordinary customer satisfaction.

Now that you have moved from Los Angeles to Beverly Hills are you still L.A. Ice?

We are no longer L.A. Ice, more like Jason of Beverly Hills. Jason of Beverly Hills because people buy the jewelry as a result of my expertise. Like the way Harry Weinst does with his company, with the names of the designers. So that is what we decide to go with.

Has moving to Beverly Hills changed your business clientele?

Yes, business has grown ten-fold since moving into our new location; we do a lot more big heavy hitters in Hollywood, music and sports. For example, 21 out of 30 first round NBA draft picks last year are our clients, so we have a pretty good representation in the NBA; Especially now because the majority of our clients are players under the age 25. It's really exciting for because we know they are in it for the long hall with us. We haven’t had one customer that was upset or not happy with his service, we have a proud satisfaction rate of 100%.

How long have you been in the jewelry business?

All my life, I’m a sixth generation jeweler; my family has been selling jewelry to royalty all throughout the mid-east and Asia. So I was basically born into the business, and about 3 1/2 years ago we opened up as a wholesale company, then we decided to cater to the entertainment industry.

What do you think makes you different from the rest of the jewelry designers in the business?

What distinguishes myself from other designers is the personal attention we give to our clients. When our clients come into town, It's not unusual to see the likes of a Lebron James, Michael Jackson, Tom Cruise, Will Smith and Ashton Kutcher. They come to town and we send a Limo or a Maybach to pick them up and bring them to our location. We will have a design team, myself included, ready to work with them. We will then discuss with the client what they are interested in, and we begin to design the piece until they like it. We go the extra mile when it comes to our clients, like if they need hotel reservation, a car while they are here or a restaurant reservation; anything they need we take care of. We are the one stop shop for V.I.P. treatment and that’s something that other designer don’t do, we do everything V.I.P. on top of servicing them with highest quality jewelry.

You are using a unique attributes of selected diamonds, in you designer pieces, Why is that? Is it a way for you to stand out from the rest of the designers?

We try to be different in whatever we do because typically, most of the jewelers around the country are doing primarily white diamonds. We try to take it to the next level in every piece we make, not only are we using color diamonds I import from Iran or Israel. I travel there personally with a minimum of $7 million dollars in cash and select only flawless cuts. I utilize naturally yellow, pink, blue, black and green diamonds. These are very rare and nearly six times the value of a regular diamond. Yes, they are a lot more expense, but you get what you pay for. If you pay for a Toyota you will get a Toyota, but if you pay for a Bentley you will get a Bentley. So there is no way to compare our pieces to anybody else's, we are in a class by ourselves. We have access to diamonds that 99% of the jewelers in the country don’t have access to.

Talk about some of your most expense pieces and who were they for?

We have done a custom watch for Ashton Kutcher, It cost about $65,000. We just finished a pendant for Michael Jackson similar to a family broche, it's a family crest with yellow, white and pink diamonds that value at about $900,000; we made two for him. Right now we are making a custom Dunamis watch for Lebron James that will value at over 1.5 million dollars.

Talk about the relationship you have with your clients and do you have a favorite you like working with?

I love all my clients, I get along with all of them and I choose to work with good people in general. All of my clients are considerate and good people, but sometimes you come across people that are of unfavorable character and we rather not deal with them. We choose to let the other designers handle these customers. We treat each and every one of our clients as family and keep a close relationship with them. For example, when Lebron has a birthday or a good game we send him a gift, and every time he's in town we try to have lunch or dinner. I have a personal relationship with all of my clients.

What Is the Future of Jason of Beverly Hills?

Our future goals right now is to brand the name Jason of Beverly Hills. We are also venturing out with a watch line Dunamis, which is a Swiss time piece. The watches will range from $25,000 - $500,000. We are also working on a brand of jewelry line that will be available in department stores across the world.

If you would like to know more, check out Jason’s insane collection on GQ:

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This article was originally published in Flossin Magazine #1. The original author of this article is Fawn Aberson. This article is optimized for web by Steven Christian (Artist | Author | Podcaster) and Edna Waters.